IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Search
Add filters:
Use filters to refine the search results.
Results 1-5 of 5 (Search time: 0.003 seconds).
- previous
- 1
- next
Item hits:
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| 1-Jun-2017 | Discriminant Analysis: A Manager's Guide | Das, Gopal; Abhishek; Varshneya, Geetika |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 28-Jul-2017 | BigBasket.Com: Redefining the Business Model: A Teaching Note | Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar |
| 2017 | Q-Connect: Reaching Rural Customers with Assam Mobile Theatre | Abhishek; Dandotiya G. |