IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
21-Jan-2020	When distraction may be a good thing: the role of distraction in low-fit brand extension evaluations	Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R.
20-Apr-2020	Going it alone or together: the role of space between products on consumer perceptions of price promotions	Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; Moriguchi, Takeshi
2-Oct-2020	When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism	Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; Moriguchi, Takeshi
26-Oct-2021	Two’s company, three’s a crowd: the interplay between collective versus solo anthropomorphic brand appeals and gender	Puzakova, Marina; Kwak, Hyokjin
30-Mar-2021	Space between products on display: the impact of interspace on consumer estimation of product size	Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R.
31-Jan-2023	Debunking fake ad claims: the moderating role of gender	Banerjee, Somak; Rocereto, Joseph H.; Kwak, Hyokjin; Pandey, Arpita