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Issue Date | Title | Author(s) |
---|---|---|
21-Jan-2020 | When distraction may be a good thing: the role of distraction in low-fit brand extension evaluations | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |
20-Apr-2020 | Going it alone or together: the role of space between products on consumer perceptions of price promotions | Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; Moriguchi, Takeshi |
2-Oct-2020 | When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism | Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; Moriguchi, Takeshi |
26-Oct-2021 | Two’s company, three’s a crowd: the interplay between collective versus solo anthropomorphic brand appeals and gender | Puzakova, Marina; Kwak, Hyokjin |
30-Mar-2021 | Space between products on display: the impact of interspace on consumer estimation of product size | Zhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R. |