IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
16-Sep-2023	Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey	Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind
20-Nov-2023	The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice	Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, Hyokjin
20-Nov-2023	Understanding the relationship between reviews, search and sales: a study of the Indian car market	Prabhala, Madhuri; Bose, Indranil
20-Dec-2023	Zoning strategies for human–robot collaborative picking	Azadeh, Kaveh; Roy, Debjit; Koster, René de; Ghorashi Khalilabadi, Seyyed Mahdi
19-Dec-2023	Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision	Roy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony
2-Aug-2023	The role of founder CEO and independent board in family firms’ international growth: evidence from India and Italy	Kerai, Anita; Marzano, Riccardo; Piscitello, Lucia; Singla, Chitra
1-Aug-2023	“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy	Dwivedi, Yogesh K.; Kshetri, Nir; Hughes, Laurie; Bose, Indranil
10-Nov-2023	A role that takes its toll? The moderating role of leadership in role stress and exposure to workplace bullying	Stapinski, Piotr; Bjørkelo, Brita; D’Cruz, Premilla; Mikkelsen, Eva G.; Gamian-Wilk, Malgorzata
2-Mar-2023	COVID-19, livestock supply chains and livelihoods in India: a review of impacts and implications	Verma, Gautami; Singla, Naresh; Singh, Sukhpal
2023	Regulating agricultural markets in India: a smallholder perspective	Singh, Sukhpal