IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
6-Sep-2010	The Sarbhan Cooperative Agricultural Produce Processing and Marketig Society, Bharuch	Patel, N. T.; Gandhi, Vasant P.
27-Jul-2010	Expert Advertising Agency	Nathan, S. V.; Bhandari, Labdhi R.
27-Jul-2010	Expert Advertising Agency - Teaching Note and Case Analysis	Nathan, S. V.; Bhandari, Labdhi R.
2-Jun-2010	The Influence of Adolescents on Family Purchase Decision Process	Nathan, S. V.
20-Sep-1982	Marketing opportunity analysis	Mohan, M.
2017	Institutional innovations in the delivery of farm services in India: a smallholder perspective	Singh, Sukhpal
2017	Marketing in emerging economies	Banerjee, Arindam; Jaiswal, Anand Kumar
25-Jul-2016	Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar
2014	Business to business marketing: a South-Asian Perspective(11th edition)	Hutt, M.D; Sharma, Dheeraj; Speh, T.W.
31-Aug-2010	HPCL: Series of Cases	Dixit, Mukund R.; Jain, Abhinandan K.; Maheshwari, Sunil; Bhat, Ramesh