IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 20-Jul-2010 | Taming the Corporate Despots | Ram Mohan, T. T. |
| 7-Jun-2010 | Portal on Management Literature on Marketing | Jain, Abhinandan K.; Rama Rao, T. P. |
| 5-Oct-1994 | National publishing company: marketing of children's fortnightly magazine | Koshy, Abraham |
| 19-Oct-2001 | WTO and agricultural marketing | Sharma, Vijay Paul |
| 27-Oct-2005 | International marketing strategies in India: an application of mixed method investigation | Oburai, Prathap; Baker, Michael J. |
| 28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
| 21-Jul-2010 | Beliefs that Took a Beating | Ram Mohan, T. T. |
| 14-May-2010 | Market Research on Utilization of Management Information in India | Jain, Abhinandan K.; Rama Rao, T. P.; Jambhekar, Ashok |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
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Date issued
- 124 2010 - 2017
- 17 2000 - 2009
- 6 1990 - 1999
- 6 1982 - 1989