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Issue DateTitleAuthor(s)
6-Mar-1971Role of economic times in decision-making: an IIM surveyMehta, Subhash C.; Bhatia, B. S.
12-May-2010Trends in advertising consumer products: use of space, preferred sizes, and frequencyBhatia, B. S.
16-Apr-2010Purchasing in Indian Industry: Implication for MarketersMehta, Subhash C.; Bhatia, B. S.
28-Feb-1971Trends in advertising consumer products: use of space, preferred sizes and frequencyMehta, Subhash C.; Bhatia, B. S.

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