IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Apr-2010 | Communication Source and Behavioural Persistence | Dholakia, Ruby Roy |
| 19-Jun-2010 | Northern India Food Company | Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. |
| 19-Jun-2010 | Mediat Mechanism in Interorganizational Conflict | Dholakia, Ruby Roy; Stern, Louis W.; Bagozzi, Richard P. |
| 19-Jun-2010 | Lightwell Match Company | Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. |
| 9-Jul-2010 | Indian Products Limited | Jain, Abhinandan K.; Dholakia, Ruby Roy |
| 7-Sep-2010 | Indian Product Limited (A1): Preparing a Research Plan | Dholakia, Ruby Roy; Jain, Abhinandan K. |
| 21-Jul-1978 | Lightwell match company | Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. |
| 21-Mar-1978 | The persuasive effect of source credibility: tests of cognitive response | Dholakia, Ruby Roy; Sternthal, Brian; Leavitt, Clark |
| 21-Oct-1977 | Marketing management and beyond: a historical overview | Dholakia, Ruby Roy; Stern, Louis W.; Bagozzi, Richard P. |
| 21-Jun-1975 | Marketing planning in a social enterprises: a conceptual approach | Dholakia, Nikhilesh; Dholakia, Ruby Roy |
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