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Issue Date | Title | Author(s) |
---|---|---|
2013 | Susan’s Dilemma | Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh |
2019 | Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League | Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet |
2018 | ). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy | Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur |
2017 | Groups and teams: a review of bad apple behavior | Jaikumar, Saravana; Mendonca, Avina |
11-Jul-2024 | Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: a bottom-up approach to consumer and marketing education | Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam |
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