IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 5-Oct-1995 | Management NEWS index service: VSL experience | Jambhekar, Ashok; Parikh, Shreyasi |
| 12-Oct-1998 | Internet as an opportunity for libraries | Jambhekar, Ashok; Paul, Pandian M. |
| 19-Oct-2002 | Developing a customer-focus approach to marketing of library and information service | Jambhekar, Ashok; Gupta, Dinesh K. |
| 19-Oct-2002 | Content management theme paper | Jambhekar, Ashok |
| 8-Jul-2010 | Database on Marketing LIS in India | Jambhekar, Ashok; Gupta, Dinesh K.; Jain, Abhinandan K.; Rama Rao, T. P. |
| 13-Jul-1991 | On-line circulation system: VSL experience | Jambhekar, Ashok; Mehta, Neelam |
| 14-May-2010 | Market Research on Utilization of Management Information in India | Jain, Abhinandan K.; Rama Rao, T. P.; Jambhekar, Ashok |
| 3-Jun-2010 | Marketing of Information Products and Services: A Primer for Librarians and Information Professionals | Jambhekar, Ashok; Jain, Abhinandan K.; Rama Rao, T. P.; Sreenivas, S. |
| 6-Oct-2010 | Understanding marketing approach for libraries | Jambhekar, Ashok |
| 1-Jun-2010 | Manual for Marketing of Information Products and Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
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