IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 25-Oct-2004 | A theory based explanation of differential consumer response to promotions | Jha-Dang, Priya; Banerjee, Arindam |
| 27-Oct-2005 | Role portrayals of men and women in Indian television advertising | Jha-Dang, Priya; Vohra, Neharika |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 27-Oct-2005 | An empirical analysis of different types of consumer promotions in Indian market | Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh |
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