IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Jun-2010 | Proceedings of the International Conference on Marketing Paradigms for Emerging Economics | Koshy, Abraham; Sinha, Piyush Kumar; Kureshi, Sonal; Sood, Vandana |
| 19-Aug-2010 | Britannia Khao World Cup Jao (B) | Vyas, Preeta H.; Kureshi, Sonal |
| 19-Aug-2010 | Britannia Khao World Cup Jao (A) | Vyas, Preeta H.; Kureshi, Sonal |
| 31-Aug-2010 | Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market | Koshy, Abraham; Kureshi, Sonal |
| 31-Aug-2010 | Dettol: Brand Extension Decisions | Koshy, Abraham; Kureshi, Sonal |
| 6-May-2011 | TrustMe Bank | Kureshi, Sonal; Sood, Vandana |
| 6-May-2011 | TrustMe Bank. (Teaching Note) | Kureshi, Sonal; Sood, Vandana |
| 19-Jul-2003 | The challenge of net based promotions | Kureshi, Sonal; Vyas, Preeta H. |
| 27-Oct-2005 | Practices, pre-options and avenues of net-based promotions | Kureshi, Sonal; Vyas, Preeta H. |
| 3-May-2009 | Indian gamers' recall, recognition, and perceptions of in‐game placements | Kureshi, Sonal; Sood, Vandana |
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