IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Apr-2010 | Durable Goods: An Exploratory Study of Consumer Behaviour | Mehta, Subhash C. |
| 8-Apr-2010 | Purchasing Function in Indian Industry | Mehta, Subhash C. |
| 13-Apr-2010 | Effect of Sexual Illustrations on Brand - Product Recall: An Experimental Study | Mehta, Subhash C. |
| 22-Apr-2010 | Development of a Generalised Scale for Pre-Testing Print Advertisements | Mehta, Subhash C. |
| 22-Apr-2010 | Marketing: Environment, Concepts and Cases | Mehta, Subhash C. |
| 23-Apr-2010 | Industrial Buyer Behaviour: Study of Supplier Evaluation | Mehta, Subhash C.; Khurana, Rakesh |
| 26-Apr-2010 | Marketing Orientation in Indian Industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 11-Aug-1978 | Marketing research and the regional languages problem | Mehta, Subhash C.; Parekh, Jayshree S. |
| 20-May-1981 | Language translation in advertising and marketing research | Mehta, Subhash C.; Parekh, Jayshree S. |
| 21-Mar-1972 | An experimental study: impact of price, brand on consumer's choice | Mehta, Subhash C.; Parasuraman, A. |
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