IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 26-Apr-2010 | A Survey of Advertising theme in the 70s | Mohan, Mahendra; Tyagi, Sumen Bala |
| 22-Jun-2010 | Marketing in Rural India | Mohan, Mahendra |
| 11-Aug-1979 | Marketing in rural India | Mohan, Mahendra |
| 11-Aug-1979 | Problems in teaching of marketing with special reference to international marketing and advertising | Mohan, Mahendra |
| 27-Aug-1980 | Marketing in rural India | Mohan, Mahendra |
| 27-Aug-1980 | The 1980 election campaign | Mohan, Mahendra |
| 23-Jul-2010 | International Marketing | Mohan, Mahendra |
| 11-Feb-1981 | Marketing information: the key to success of an enterprises | Mohan, Mahendra |
| 10-Jun-1978 | Growth prospects of LDCs and Rich Nations | Mohan, Mahendra |
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