IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 15-Jan-2018 | Opinion mining in management research: the state of the art and the way forward | Mukhopadhyay, Soumya |
| 14-Jul-2010 | Recurring Images of a Brand | Mukhopadhyay, Soumya; Mukherjee, Avinandan |
| 2016 | Preference instability, consumption and online rating behavior | Mukhopadhyay, Soumya; Chung, T. S. |
| 21-Feb-2022 | Impact of review narrativity on sales in a competitive environment | Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong |
| 4-Sep-2023 | Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection | Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P. |
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