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Results 1-10 of 13 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
28-Feb-2019Service quality versus service experience: an empirical examination of the consequential effects in B2B servicesRoy, Subhadip; Sreejesh, S; Bhatiac, Sandhya
Jun-2019Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, IndiaJain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B.
2019Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv
22-Sep-2020Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stressRoy, Subhadip; Jain, Varsha
7-Sep-2020Celebrity endorsements in destination marketing: a three country investigationRoy, Subhadip; Dryl, Wioleta; Gil, Lucianade Araujo
16-Apr-2022Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristicsRoy, Subhadip; Attri, Rekha
6-Jul-2022I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nationRoy, Subhadip; Sharma, Kirti; Choudhary, Sharuti
14-Jul-2022The olfactory experience (in retail) scale: construction, validation and generalizationRoy, Subhadip; Singh, Priyanka
Feb-2023Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approachRoy, Subhadip; Mohapatra, Subhalaxmi
17-May-2022The changing portrayal of children in Indian advertisements: a comparative study of the three decadesRoy, Subhadip; Choudhary, Sharuti

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