IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2018	Fairness in franchisor–franchisee relationship: an integrative perspective	Vijayalakshmi, Akshaya; Shaikh, Ateeque; Sharma, Dheeraj; Yadav, Rama Shankar
2018	Children’s media socialisation: parental concerns and mediation in Ira	Vijayalakshmi, Akshaya; Kordrostami, Melika; Laczniak, Russell N.
2018	Managing children's internet advertising experiences: parental preferences for regulation	Vijayalakshmi, Akshaya; Lin, Meng‐Hsien (Jenny); Laczniak, Russell N.
2019	3J the bright side of darkness: the effect of ambient lighting on information search behavior	Tomar, Nitisha; Vijayalakshmi, Akshaya
2017	The impact of perceived temperature on responses to Psa Ads	Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Kordrostami, Melika
30-Jun-2020	Evaluating adolescents’ responses to internet ads: role of ad skepticism, internet literacy, and parental mediation	Vijayalakshmi, Akshaya; Lin, Meng-Hsien Jenny; Laczniak, Russell N
30-Mar-2022	Domestic workers and sexual harassment in India: examining preferred response strategies	Vijayalakshmi, Akshaya; Dev, Pritha; Kulkarni, Vaibhavi
27-Nov-2022	One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage	Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny)
4-Sep-2023	Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection	Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P.
27-Nov-2022	One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage	Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny)