IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 3-Sep-2010 | Divya Bhaskar | Sinha, Piyush Kumar; Anand, Kamaljit |
| 26-Oct-2004 | Comparative advertising in India: need to strengthen regulations | Pathak, Akhileshwar |
| 27-Jul-2010 | Expert Advertising Agency | Nathan, S. V.; Bhandari, Labdhi R. |
| 27-Jul-2010 | Expert Advertising Agency - Teaching Note and Case Analysis | Nathan, S. V.; Bhandari, Labdhi R. |
| 2017 | Influence of media context on humorous advertising effectiveness | Abhishek; Khandeparkar, Kapil |
| Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
| 31-Mar-2017 | Fish TV | Sharma, Dheeraj |
| 18-Aug-2010 | Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry | Deodhar, Satish Y.; Fletcher, S. M. |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part B) | Gupta, Nirmal K. |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part A) | Gupta, Nirmal K. |
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