IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2017	Corporate Communication through Social Media: Strategies for managing reputation	Kaul, Asha; Choudhri, Vidhi
2019	Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms	Majumdar, Adrija; Bose, Indranil
2015	Social media: the new mantra for managing reputation	Kaul, Asha; Chaudhri, Vidhi
2018	Is It the Message or the Medium? Relational management during crisis through blogs, Facebook and corporate websites	Kulkarni, Vaibhavi
2016	Managing corporate reputation through social media	Kaul, Asha; Singh, Anurag
27-Nov-2022	One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage	Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny)
22-Nov-2022	Towards dissemination, detection and combating misinformation on social media: a literature review	Kaur, Kulvinder; Gupta, Samrat
11-Apr-2022	Polarised social media discourse during COVID-19 pandemic: evidence from YouTube	Gupta, Samrat; Jain, Gaurav; Tiwari, Amit Anand
4-Jan-2024	Does centralization of online content regulation affect political hate speech in a country? A public choice perspective	Arayankalam, Jithesh; Soral, Prakriti; Khan, Anupriya; Krishnan, Satish; Bose, Indranil
23-Jan-2024	Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness	Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica