IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
11-Aug-1978	Marketing research and the regional languages problem	Mehta, Subhash C.; Parekh, Jayshree S.
21-Mar-1972	An experimental study: impact of price, brand on consumer's choice	Mehta, Subhash C.; Parasuraman, A.
17-May-1971	IA consumer image: promotional efforts will help image building	Mehta, Subhash C.; Jain, Abhinandan K.
22-Mar-1972	An experimental study: consumer's choice: judging quality of products	Mehta, Subhash C.; Parasuraman, A.
28-Apr-1973	Gasolene buying behaviour of car owners	Mehta, Subhash C.
24-May-1971	Improving overall image of Indian airlines	Mehta, Subhash C.; Jain, Abhinandan K.
5-Jul-1972	Marketing productivity in India: application of modern tools and techniques	Mehta, Subhash C.
10-May-1971	Consumer image of Indian airlines	Mehta, Subhash C.; Jain, Abhinandan K.
11-Oct-1978	Role conflict, tension, and job satisfaction: a study of medical representatives	Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil M.; Roy, Surupa
6-Mar-1971	Role of economic times in decision-making: an IIM survey	Mehta, Subhash C.; Bhatia, B. S.