IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 17-May-1971 | IA consumer image: promotional efforts will help image building | Mehta, Subhash C.; Jain, Abhinandan K. |
| 24-May-1971 | Improving overall image of Indian airlines | Mehta, Subhash C.; Jain, Abhinandan K. |
| 10-May-1971 | Consumer image of Indian airlines | Mehta, Subhash C.; Jain, Abhinandan K. |
| 6-Mar-1971 | Role of economic times in decision-making: an IIM survey | Mehta, Subhash C.; Bhatia, B. S. |
| 28-Feb-1971 | Trends in advertising consumer products: use of space, preferred sizes and frequency | Mehta, Subhash C.; Bhatia, B. S. |
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