IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
19-Jul-2002	Measuring the efficacy of marketing spends	Banerjee, Arindam; Awasthy, Dheeraj
19-Oct-2002	Developing a customer-focus approach to marketing of library and information service	Jambhekar, Ashok; Gupta, Dinesh K.
19-Oct-2001	WTO and agricultural marketing	Sharma, Vijay Paul
27-Oct-2005	International marketing strategies in India: an application of mixed method investigation	Oburai, Prathap; Baker, Michael J.
28-Oct-2005	Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India	Vyas, Preeta H.
27-Oct-2005	Reconciling Dichotomies in marketing theory and practice	Jha-Dang, Priya; Koshy, Abraham
1-Nov-2006	Family and store choice	Sinha, Piyush Kumar; Tripathi, Sanjeev
10-Nov-2008	CavinKare private limited: serving low income consumers	Jaiswal, Anand Kumar; Venugopal, P.
2008	Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market	Jaiswal, Anand Kumar
21-Oct-2003	Quality issues in supply chain: case of Kesar mango in Saurashtra region	Deodhar, Satish Y.; Pandit, P.