IIMA Institutional Repository
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http://hdl.handle.net/11718/12001| Title: | Interacting effect of country of origin and types of sales promotions on customer purchase intention |
| Authors: | Arora, Vishal D., Nayanabhiram |
| Keywords: | Purchase intention;Interacting effect of country |
| Issue Date: | 2012 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;1832 |
| URI: | http://hdl.handle.net/11718/12001 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1832.pdf Restricted Access | 2.2 MB | Adobe PDF | View/Open Request a copy |
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