Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/12001
Title: Interacting effect of country of origin and types of sales promotions on customer purchase intention
Authors: Arora, Vishal
D., Nayanabhiram
Keywords: Purchase intention;Interacting effect of country
Issue Date: 2012
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP;1832
URI: http://hdl.handle.net/11718/12001
Appears in Collections:Student Projects

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