Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12065
Title: | Effectiveness of Product Placement in Indian Cinema |
Authors: | S., Abhilash Dube, Akshay Suresh Shrinivas, S. G. Mohan, Sagili Shan |
Keywords: | Product Placement;embedded marketing |
Issue Date: | 24-Dec-2012 |
Publisher: | Indian Institute of Management Ahmedabad |
Series/Report no.: | SP;1851 |
URI: | http://hdl.handle.net/11718/12065 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP_1851.pdf Restricted Access | 2.51 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.