Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12089
Title: | Influence of brand options on shopper behaviour |
Authors: | Babu, T. Hemachandra Kumar, S. Vignessh M., Safique Mohamed |
Keywords: | Brand options;Shopper Behaviour |
Issue Date: | 2013 |
Publisher: | Indian Institute of Management Ahmedabad |
Series/Report no.: | SP;1872 |
URI: | http://hdl.handle.net/11718/12089 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP_1872.pdf Restricted Access | 2.13 MB | Adobe PDF | View/Open Request a copy |
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