Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/12089
Title: Influence of brand options on shopper behaviour
Authors: Babu, T. Hemachandra
Kumar, S. Vignessh
M., Safique Mohamed
Keywords: Brand options;Shopper Behaviour
Issue Date: 2013
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP;1872
URI: http://hdl.handle.net/11718/12089
Appears in Collections:Student Projects

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