Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12098
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Sahay, Arvind | - |
dc.contributor.author | Kurup, Rejoy B.R. | - |
dc.contributor.author | Quadri, Syeda Tahseen | - |
dc.date.accessioned | 2014-07-08T05:14:57Z | - |
dc.date.available | 2014-07-08T05:14:57Z | - |
dc.date.copyright | 2006 | - |
dc.date.issued | 2006 | - |
dc.identifier.uri | http://hdl.handle.net/11718/12098 | - |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.relation.ispartofseries | SP;1233 | - |
dc.subject | Brand licensing agreement | en_US |
dc.subject | Brand Valuation | en_US |
dc.subject | Brand | en_US |
dc.subject | Brand valuation matrix | en_US |
dc.title | Study The mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license | en_US |
dc.type | Student Project | en_US |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP_2006_1233.pdf Restricted Access | SP_2006_1233 | 751.71 kB | Adobe PDF | View/Open Request a copy |
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