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http://hdl.handle.net/11718/12098| Title: | Study The mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license |
| Authors: | Kurup, Rejoy B.R. Quadri, Syeda Tahseen |
| Keywords: | Brand licensing agreement;Brand Valuation;Brand;Brand valuation matrix |
| Issue Date: | 2006 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Series/Report no.: | SP;1233 |
| URI: | http://hdl.handle.net/11718/12098 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2006_1233.pdf Restricted Access | SP_2006_1233 | 751.71 kB | Adobe PDF | View/Open Request a copy |
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