IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12300| Title: | Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressure |
| Authors: | Jha, Subhash |
| Keywords: | Exaggerated Advertisement;Reference Prices;Decision time Pressure;IIM Udaipur |
| Issue Date: | 22-Apr-2014 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur |
| Description: | The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur |
| URI: | http://hdl.handle.net/11718/12300 |
| Appears in Collections: | R & P Seminar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 22_08_2014_PART_01.mp4 | Effectiveness of Exaggerated Advertised Reference Prices | 245.37 MB | MP4 Video | View/Open |
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