IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/12300Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jha, Subhash | - |
| dc.date.accessioned | 2014-09-04T06:16:00Z | - |
| dc.date.available | 2014-09-04T06:16:00Z | - |
| dc.date.issued | 2014-04-22 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/12300 | - |
| dc.description | The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur | en_US |
| dc.description.abstract | The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Exaggerated Advertisement | en_US |
| dc.subject | Reference Prices | en_US |
| dc.subject | Decision time Pressure | en_US |
| dc.subject | IIM Udaipur | en_US |
| dc.title | Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressure | en_US |
| dc.type | Video | en_US |
| Appears in Collections: | R & P Seminar | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 22_08_2014_PART_01.mp4 | Effectiveness of Exaggerated Advertised Reference Prices | 245.37 MB | MP4 Video | View/Open |
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