IIMA Institutional Repository
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http://hdl.handle.net/11718/12379| Title: | Commodity brands: a study of Buyer's perceptions about product attributes |
| Authors: | Sadh, Ashish |
| Keywords: | Advertising;Consumers |
| Issue Date: | 22-Mar-2000 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Series/Report no.: | SP;1436 |
| URI: | http://hdl.handle.net/11718/12379 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 2000_1436.pdf Restricted Access | 685.59 kB | Adobe PDF | View/Open Request a copy |
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