Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/1240
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dc.contributor.authorMehta, Subhash C.-
dc.contributor.authorParekh, Jayshree S.-
dc.date.accessioned2010-03-14T11:08:01Z-
dc.date.available2010-03-14T11:08:01Z-
dc.date.copyright1980-09-
dc.date.issued2010-03-14T11:08:01Z-
dc.identifier.urihttp://hdl.handle.net/11718/1240-
dc.description.abstractThis paper reports the findings of an empirical study, designed to test the following four hypotheses: H1 : When consumers rate the same advertisement on two language versions of the same work (adjective), the mean ratings of the advertisement in the two languages are not statistically different. H2 : When consumers rate the same advertisement on two language versions of the same word (adjective), the correlations of the ratings between the two language versions would be positive, high and statistically significant. H3 : When consumers rate the same advertisement on two language versions of the same word (adjective), the distribution of the ratings in the two language versions would not be statistically different. H4 :When consumers rate a number of advertisements on a single (adjective) the language of the word should not make a difference in the discriminatory power of the woren
dc.language.isoenen
dc.relation.ispartofseriesWP;1980/331-
dc.subjectTranslationsen
dc.subjectAdvertising researchen
dc.subjectMarketing researchen
dc.subjectLanguage translationsen
dc.titleLanguage translations in advertising and marketing research: need for recognizing measurement differencesen
dc.typeWorking Paperen
Appears in Collections:Working Papers

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