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http://hdl.handle.net/11718/12522| Title: | Marketing of remote sensing products |
| Authors: | Srikanth, K. Roy, D. K. |
| Keywords: | Marketing;Remote sensing product;Marketing strategy |
| Issue Date: | 1990 |
| Series/Report no.: | SP;191 |
| Abstract: | In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products). We had a look at the strategies being currently followed. We have also tried to identify some of the problems faced by the user agencies. Finally, we have provided some recommendations, to overcome these problems. |
| Description: | The study looks at the IRS - 1A program and the marketing strategy used for its data products, to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products), to look at the strategies being currently followed, to identify some of the problems faced by the user agencies, some recommendations to overcome these problems. |
| URI: | http://hdl.handle.net/11718/12522 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1990_191.pdf Restricted Access | 3.48 MB | Adobe PDF | View/Open Request a copy |
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