IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12522Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Moulick, T.K. | - |
| dc.contributor.author | Srikanth, K. | - |
| dc.contributor.author | Roy, D. K. | - |
| dc.date.accessioned | 2014-11-03T05:48:23Z | - |
| dc.date.available | 2014-11-03T05:48:23Z | - |
| dc.date.copyright | 1990 | - |
| dc.date.issued | 1990 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/12522 | - |
| dc.description | The study looks at the IRS - 1A program and the marketing strategy used for its data products, to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products), to look at the strategies being currently followed, to identify some of the problems faced by the user agencies, some recommendations to overcome these problems. | en_US |
| dc.description.abstract | In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products). We had a look at the strategies being currently followed. We have also tried to identify some of the problems faced by the user agencies. Finally, we have provided some recommendations, to overcome these problems. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartofseries | SP;191 | - |
| dc.subject | Marketing | en_US |
| dc.subject | Remote sensing product | en_US |
| dc.subject | Marketing strategy | en_US |
| dc.title | Marketing of remote sensing products | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1990_191.pdf Restricted Access | 3.48 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.