Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12548
Title: | Strategic implications of building brand equity in FMCG industry |
Authors: | Ghai, Niraj Kumar, Vivek |
Keywords: | Consumer marketing;Brand Equity;Consumer Market;FMCG Market |
Issue Date: | 23-Feb-1999 |
Publisher: | Indian Institute of Management Ahmedabad |
Series/Report no.: | SP;704 |
URI: | http://hdl.handle.net/11718/12548 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP 1999_704.pdf Restricted Access | 1.88 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.