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http://hdl.handle.net/11718/12560| Title: | Study of the buyer behaviour and market segmentation of packaged Atta |
| Authors: | Singhal, Amit N.S.V., Siva Kumar |
| Keywords: | Consumers;Atta;DCW Home Product;Packaged Atta;HIndustan Unilever Ltd |
| Issue Date: | 1998 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;657 |
| URI: | http://hdl.handle.net/11718/12560 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1998_657.pdf Restricted Access | 916.69 kB | Adobe PDF | View/Open Request a copy |
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