IIMA Institutional Repository
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http://hdl.handle.net/11718/12564| Title: | Segmentation of Indian Rural market |
| Authors: | Kant, Laxmi Pandey, Rahul |
| Keywords: | Marketing;Segmentation of markets;Rural Market;Buying Behaviour |
| Issue Date: | Feb-1998 |
| Publisher: | Indian Institute of Management |
| Series/Report no.: | SP;652 |
| URI: | http://hdl.handle.net/11718/12564 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1998_652.pdf Restricted Access | 1.84 MB | Adobe PDF | View/Open Request a copy |
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