IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/12824| Title: | Marketing expert system: An application to media planning |
| Authors: | Bhargava, Mayank Sarkar, Sudev Kini, Yeshwanth M. |
| Keywords: | Media Planning;Advertising;Mediaex;Expert System |
| Issue Date: | 1990 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;212 |
| URI: | http://hdl.handle.net/11718/12824 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1990_212.pdf Restricted Access | 3.2 MB | Adobe PDF | View/Open Request a copy |
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