A survey of advertising themes in 1970's

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/1285

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DC Field	Value	Language
dc.contributor.author	Mohan, Manendra	-
dc.date.accessioned	2010-03-14T14:40:48Z	-
dc.date.available	2010-03-14T14:40:48Z	-
dc.date.copyright	1981-10	-
dc.date.issued	2010-03-14T14:40:48Z	-
dc.identifier.uri	http://hdl.handle.net/11718/1285	-
dc.description.abstract	Advertising is a reflection of the total environment of the society; hence advertisers are expected to respond to the changing needs and expectations of their potential audience. To find out the changing trend of themes, the study emphasized the objectives of developing the broad framework for classification of themes and accordingly analysing the pattern of advertisments. This was a pilot study and it points to the need for further research. This study covered a period of ten years, 1971-80. Attention was confined only to one basic advertising component, namely the theme. Detailed information of all display ads appearing in selected issues of the Reader's Digest and The Economics Times have been recorded according to product/service classification.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1981/385	-
dc.subject	Advertising	en
dc.title	A survey of advertising themes in 1970's	en
dc.type	Working Paper	en
Appears in Collections:	Working Papers

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