Analytics for Business Decision Making

Sonathi, Mr. Venkateshwarlu

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13077

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DC Field	Value	Language
dc.contributor.author	Sonathi, Mr. Venkateshwarlu
dc.date.accessioned	2015-02-17T06:36:32Z
dc.date.available	2015-02-17T06:36:32Z
dc.date.issued	2014-11-28
dc.identifier.uri	http://hdl.handle.net/11718/13077
dc.description	The CMHS seminar held at Wing 11 Faculty Lounge, IIM Ahmedabad on Friday, November 28, 2014 by Mr. Venkateshwarlu Sonathi, Group Lead, Central Analytics Function, Novartis, Hyderabad	en_US
dc.description.abstract	Data analytics has been gaining importance in all businesses. It is an essential component of business decision making in the 21st century. Every business is moving from “experience” based decision making to data based decision making. This talk will focus on analytics in various domains and then focus on Pharmaceutical industry. The applications from pharmaceutical industry can be applied anywhere. In the pharmaceutical industry, analytics is extensively deployed both prior and post to the launch of a drug. Focus will be on analytics for marketing resource allocation, analytics for clinical trials operations optimization, modeling and simulation for pricing in developed markets for pharma products and social media analytics for understanding consumer behavior and opportunity identiﬁcation. The talk will be useful for any-one interested in core analytics or for any one who would be involved in making business decisions.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Business Decision	en_US
dc.subject	Decision Making	en_US
dc.title	Analytics for Business Decision Making	en_US
dc.type	Video	en_US
Appears in Collections:	Centre for Management of Health Services (CMHS) Seminar

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File	Description	Size	Format
CMHS_28_11_2014.mp4	CMHS Video on 28 November 2014	323.43 MB	MP4 Video	View/Open

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