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http://hdl.handle.net/11718/13099| Title: | Study of qualitative research methodology |
| Authors: | Puri, Radhika Ragavachari, Sashi |
| Keywords: | Content analysis;Research Methodology;Qualitative Research |
| Issue Date: | 1987 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;48 |
| Description: | The objective of this project was to understand and learn the application of qualitative reserach techniques. It is divided ino the two distinct parts : First part which deals with content analysis of printed material and second part studies the effect of advertising on the top of mind associations of the consumer. |
| URI: | http://hdl.handle.net/11718/13099 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_48.pdf Restricted Access | Student Project | 1.39 MB | Adobe PDF | View/Open Request a copy |
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