IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13099Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Rao, Srinivas S. | |
| dc.contributor.author | Puri, Radhika | |
| dc.contributor.author | Ragavachari, Sashi | |
| dc.date.accessioned | 2015-02-25T04:32:27Z | |
| dc.date.available | 2015-02-25T04:32:27Z | |
| dc.date.copyright | 1987 | |
| dc.date.issued | 1987 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13099 | |
| dc.description | The objective of this project was to understand and learn the application of qualitative reserach techniques. It is divided ino the two distinct parts : First part which deals with content analysis of printed material and second part studies the effect of advertising on the top of mind associations of the consumer. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;48 | |
| dc.subject | Content analysis | en_US |
| dc.subject | Research Methodology | en_US |
| dc.subject | Qualitative Research | en_US |
| dc.title | Study of qualitative research methodology | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1987_48.pdf Restricted Access | Student Project | 1.39 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.