Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13116
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dc.contributor.advisorSeetharaman, S. P.-
dc.contributor.authorBaskaran, J.-
dc.contributor.authorKumar, S.-
dc.contributor.authorRamesh, M.S.-
dc.date.accessioned2015-02-26T04:53:32Z-
dc.date.available2015-02-26T04:53:32Z-
dc.date.copyright1989-
dc.date.issued1989-
dc.identifier.urihttp://hdl.handle.net/11718/13116-
dc.descriptionInput division is the fastest growing divisions of EID Paddy (I) Ltd. The company has increased its advertisement/promotion efforts in the last two years to face competition. New media like Audio Visual unit, Radio spots have been tried, apart from conventional media like posters, pamphlets etc. Analysis of the effectiveness on promotion package shows that the AV unit has been fairly successful as an awareness creating medium with an effective reach of 44%. However, to enhance the effectiveness of AV unit, operational problems like poor film prints, lack of prior announcement about the arrival of AV unit etc., need to be removed. The recall rate in case of Radio spots is very poor, as felt by the study team primarily because of the sporadic distribution of spots.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management (Ahmedabad)en_US
dc.relation.ispartofseriesSP;166-
dc.subjectEvaluationen_US
dc.subjectAdvertisementen_US
dc.subjectPromotionen_US
dc.subjectParry Fertiliseren_US
dc.titleEvaluation of the impact of advertisement/promotion package of farm inputs division of Eid Parry (I) ltden_US
dc.typeStudent Projecten_US
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