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http://hdl.handle.net/11718/13134| Title: | Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market |
| Authors: | Dua, Anil K. Lalitendu, Panda |
| Keywords: | Competitive Strategies;Health;Metropolitan areas;Food drinks;Beverages Industry |
| Issue Date: | 1989 |
| Publisher: | Indian Institute of Management (Ahmedabad) |
| Series/Report no.: | SP;170 |
| Abstract: | The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brads studied are Hoicks, Boost, Bournvita, Neutramol and Maltova. |
| URI: | http://hdl.handle.net/11718/13134 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1989_170.pdf Restricted Access | Student Project | 5.17 MB | Adobe PDF | View/Open Request a copy |
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