Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13134

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DC Field	Value	Language
dc.contributor.advisor	Vora, M.N.	-
dc.contributor.author	Dua, Anil K.	-
dc.contributor.author	Lalitendu, Panda	-
dc.date.accessioned	2015-03-03T06:40:50Z	-
dc.date.available	2015-03-03T06:40:50Z	-
dc.date.copyright	1989	-
dc.date.issued	1989	-
dc.identifier.uri	http://hdl.handle.net/11718/13134	-
dc.description.abstract	The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brads studied are Hoicks, Boost, Bournvita, Neutramol and Maltova.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;170	-
dc.subject	Competitive Strategies	en_US
dc.subject	Health	en_US
dc.subject	Metropolitan areas	en_US
dc.subject	Food drinks	en_US
dc.subject	Beverages Industry	en_US
dc.title	Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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