IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/13149Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Singh, Ramadhar | - |
| dc.contributor.author | Kshirsagar, Bhushan | - |
| dc.contributor.author | Mehta, Sanjay D. | - |
| dc.date.accessioned | 2015-03-03T11:57:58Z | - |
| dc.date.available | 2015-03-03T11:57:58Z | - |
| dc.date.copyright | 1986 | - |
| dc.date.issued | 1986 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/13149 | - |
| dc.description.abstract | The use of television as an advertising medium is fast gaining popularity and acceptance by both the advertise and the viewer. The advent of T.V. and its introduction in India has in a big way opened this segment to advertisers who can now attempt to target relevant products towards children. IT is important therefore to analysis the influence children exercise on the purchase behaviour of parents so as to suggest a proper advertisement strategy. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;23 | - |
| dc.subject | Influence | en_US |
| dc.subject | Children | en_US |
| dc.subject | Television Advertising | en_US |
| dc.subject | health beverages | en_US |
| dc.title | Influence of children on parent's purchase of health beverages | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1986_23.pdf Restricted Access | Student Project | 1.51 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.