IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/13153Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Madhavan, T. | |
| dc.contributor.author | Ramashwami, S. | |
| dc.date.accessioned | 2015-03-03T12:10:00Z | |
| dc.date.available | 2015-03-03T12:10:00Z | |
| dc.date.copyright | 1986 | |
| dc.date.issued | 1986 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13153 | |
| dc.description | The thought process that a consumer follows in making a brand or product choice is very akin to the classic decision-making approach of problem definition, generation of alternatives, evaluation of alternatives, and finally choice, though, in the former case, the process is usually carried out at a more subconscious level. Buyer behaviour theory names these stages in the buying process as need, information search, evaluation and purchase decision. It is important for marketing managers to understand the process, the various entities that interact to influence each of the stages would be to understate the obvious. This kind of understanding proves of vital importance in making several strategic decisions. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;20 | |
| dc.subject | Application | en_US |
| dc.subject | Quantitative Methods | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Application of quantitive models and statistical tools to other functional areas, especially marketing | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1986_20.pdf Restricted Access | Student Project | 985.13 kB | Adobe PDF | View/Open Request a copy |
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