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http://hdl.handle.net/11718/13281| Title: | Standardization versus adaptation of marketing mix variables in international marketing |
| Authors: | Pahwa, Madhvi Yogendra, Shefaly |
| Keywords: | International marketing;Standardization;Marketing |
| Issue Date: | 1994 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;457 |
| Description: | Marketing has been defined to describe the activities undertaken by the firms to relate profitability to their market. International marketing of marketing across national borders, where changed economic, political and legal constraints shape the marketing program. Foreign marketing of marketing within foreign countries where the forces faced are different kinds of competition, consumer behaviour patters, distribution channels and promotional activities because of the country specific marketing environments. |
| URI: | http://hdl.handle.net/11718/13281 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1994_457.pdf Restricted Access | 6.54 MB | Adobe PDF | View/Open Request a copy |
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