Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/13337
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dc.contributor.authorSinha, Piyush Kumar
dc.contributor.authorMishra, Hari Govind
dc.contributor.authorKaul, Surabhi
dc.contributor.authorSingh, Sarabjot
dc.date.accessioned2015-04-23T05:59:21Z
dc.date.available2015-04-23T05:59:21Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11718/13337
dc.description.abstractThe study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant relationship with impulsive buying behavior. Arousal which was active with buying intentions and impulsive buying was seen insignificant with moderating regression results. Buying impulsive trait was found to be significant moderator of pleasure, dominance, perceived risk and buying intention. Perceived risk was judged to have a negative relation with impulsive buying intension whereas it had no relation with Impulsive buying behavior. The study is expected to contribute towards the body of knowledge by building a model that incorporates affective, cognitive and individual factors related to impulsive buying.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.relation.ispartofseriesWP;2398
dc.subjectImpulsive Traiten_US
dc.subjectEffective moderatoren_US
dc.subjectPerceived risken_US
dc.subjectEmotionen_US
dc.subjectBuying behavioren_US
dc.titleBuying impulsive trait: an effective moderator for shopping emotions and perceived risken_US
dc.typeWorking Paperen_US
Appears in Collections:Working Papers

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