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http://hdl.handle.net/11718/13361| Title: | Integrated study of marketing and operations related strategy in packaged snack food market |
| Authors: | Goel, Mohit Pandey, Suryakant |
| Keywords: | Marketing Strategy;Operations planning;Snacks |
| Issue Date: | 1995 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Series/Report no.: | SP;529 |
| Abstract: | This study has been conducted as a part of our Independent Project to study the Marketing-Manufacturing interface in Food Products. As per the reasons mentioned in the proposal the Snack Food category including bhujia and potato chips was chosen for the study. The focus was on the organised sector products (viz. Uncle Chips, Ruffles etc.) as in this market the organised sector has been totally marginalised by the local, unorganised players. The organised players have faced tremendous operational problems to meet the divergent consumer needs of a high quality product at a competitive price. |
| URI: | http://hdl.handle.net/11718/13361 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1995_529.pdf Restricted Access | 3.5 MB | Adobe PDF | View/Open Request a copy |
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