IIMA Institutional Repository
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http://hdl.handle.net/11718/13365| Title: | Developing positioning strategies for Kelogg's corn falkes and basmati falkes |
| Authors: | Monga, Ashwani Mahajan, Vishal |
| Keywords: | Cornflakes;Positioning [Marketing];basmati falkes |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| Series/Report no.: | SP;599 |
| URI: | http://hdl.handle.net/11718/13365 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1997_599.pdf Restricted Access | 2.08 MB | Adobe PDF | View/Open Request a copy |
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